Case Study: Janet Spiritual Advisory Board

• What is a Spiritual Advisory Board and why should you use it in your business?
• Who is on it and why are they on there
• Filtering parts of Board members vs having their character
• What questions to ask your SAB
• Asking you Board WWIT question or other advice
• Open ended question
• Helped write marketing copy
• How it has helped her market new business
• Why it is important to write down your SAB advice
• How and why to move guides on and off your Board
• How often do you meet your Board
• Guest board members for special questions
• Filter the parts that are bad, less moral

How to choose members for your Spiritual Advisory Board

• Pick them because they're very different from me, so I get the two opposite sectors
• Once you get too comfortable with what you do, you should get inspired to be more assertive
• Go out of your comfort zone- avoid having just an echo chamber

The Spiritual Advisory Board members

• Paris Geller from Gilmore Girls – because she shows no patience for inefficiency
• Raymond Reddington The BlackList – good at playing the long biz game with style
• MacGyver – practical
• Forest Gump – a different perspective
• Pippi Longstocking – strong woman
• Cristina Yang from Grey's Anatomy – Type A and willing to do whatever it takes
• Frank Underwood from House of Cards – good at plotting, clear goal
• Diane Lockhart from the Good Wife – very good at the assertive part of life