Lisa Hoffman from Total Life Transformation
- Not sure what to do next – too many opportunities
- Not sure how to structure my biz – what packages to offer or doing single sessions
- No target market or niche
- Work on the nice she picked and getting excited about it
- Not made money in her business – blocks on asking for good price for her services
Tools used from the book in this session
- Youngest Age Pattern Recycler
- Testing different numbers
- Which item stands out
- Looking at something else I don't yet consciously know
- Joy and Profit graphs
In this case study, we look at how to focus on your business when you have too much important (or at least they seem that way at the moment) tasks, with the family, friends, other business opportunities, and health. These are all issues you could have, but keep in mind that there are so many opportunities and tools you can use in your business.
Not sure what to do next – too many opportunities
- The first thing you should do is connect to the light- TLC.
- Once you have the light from above and below, we can start.
- What fears do you have? Is it a fear you might miss out on something or make a mistake?
- Answer the next question with the first thing that pops in your mind:
- What was the youngest age you felt this way?
Listen to your intuition very closely, because you might not even be aware of the first time when this happened. It might have happened even before your birth.
Everywhere you are working with the unknown, clear that with the light. Each time you feel those fears, the easiest way is to do TLC.
Not sure how to structure my biz – what packages to offer or doing single sessions
Once you decided how you want to structure your business, try to determine a time limit for when you want to offer this to your customers. Let’s take a package offer: when you just look at the numbers all lined up, do you see any shinning brighter, just calling and saying HEY, PICK ME!
That is your focus. Lisa found that she wants to do a package offer, and the number that came up was 4- she will do this package 4 times a month, by phone or skype. This will go for 10 months.
Having that said, you should ask yourself how can you do this? What Would it Take? This the question that Lisa has to ask herself:
WWIT for Lisa to make this super amazing package profitable for Lisa, and effective and enjoyable for her clients?
No target market or niche
WWIT for people to choose you, to choose your services?
Answering this question will narrow the number of 7 billion people down to a few thousand, laser-targeted audience.
Giving a small absurdity to your question could go a long way!
Clearing blocks on asking for good price for your services
A very good example is Lisa, because she picked a niche working with children with special needs. It is easy to feel bad with charging their parents for the services.
Let’s try a different approach here.
Ask yourself how would you feel charging your client $1 each. Do you feel happy charging this? Lisa does not because that way she wouldn’t be able to provide enough for her family, and eventually she would go out of business.
You don’t need to be a Good Samaritan in this situation. Everyone has their value, and so do you. So, if you really are the best possible choice for this people, that don’t leave them without your help. If you do your part and help them, you did bring some value to the world.
Work your way up to the amount until you feel the resistance to the specific amount. That is your fee that you won’t feel discomfort and still be able to make a good living, and feel good about your work.
Once again it is time to TLC.
When you find the real value of what you offer, with no connection to whom you are offering it to, you are able to observe this situation a little bit different. Focusing on the problems that you help solving, and empowering other people to be able to help themselves, is how you can clear any blocks about the feeling that you might be charging too much.
*TLC= To the Light, Connect
*WWIT= What Would It Take