Russ Perry talks about “From the Pit of Addictions to the Peaks of Business Intuition” in this episode of the Intuitive Leadership Mastery Podcast, with host Michaela Light.
“My belief is it is two parts. One is very biomechanical. I think there is a… You know in the brain with any type of substance or reward, you get that dopamine release, you get out that hit of feel good chemicals. And for some people, that doesn't… you don't require a lot. So just going outside on a walk you're able to enjoy it and it's a rush and you feel fantastic. For others, you actually have almost no resistance in the sense that you require a high level of activity. And alcohol and drugs, many of them are a bio like a biomechanical like release for those feel good for drugs. The problem is that they have a huge downside to it.” – Russ Perry
Here are some of the topics discussed in the podcast:
- The worst hiring mistake I ever made in business
- Worse point of my life with drinking, drugs and affair ← the pit
- High expectations + passive communication style
- Wake up call to live
- Why he drank
- Rituals and mindspace
- Muting his spirit and intuition
- How he sucked at business intuition for a long time
- Instead asking lots of other people and books
- 3 coaches → his inner voice
- How he lost $200k in his first business
- Biggest mistake
- Creative agency biz partner
- Ignore my intuition
- Lost $200k
- Generalist agency vs niche
- How do you know you have outgrown a coach?
- Wake up warrior
- Addicted to bad business model
- When it is hard to listen to your inner voice
- Action is key to hearing your intuition better
- How his hiring now is all based on cultural fit > skill set
- Why are you proud to use your business intuition?
- WWIT to make business intuition more openly used this year?
- Know yourself
- Action on small intuition
If you want to double your profits and half your stress, check out the Biz Intuition Profit Doubler. It is a 5-day quick course using the WWIT technique.
Mentioned in this episode
- Anna Wickham episode
- His book “The Sober Entrepreneur: Change your Family Tree”
- The world’s toughest run
- Garrett J White Wake
- Cal Newport blog and book on the dangers of distractions
- “Fucked up and Fired Up” weekly sessions at work
- Laura Hanley book coach
Russ Perry has been involved in branding and marketing strategy for over the last decade. He has worked to shift the status-quo with brands such as Apple, Morgan Stanley, Pebble Tec, LG, Botanicare and the Harlem Globetrotters. In 2015 he launched Design Pickle, the #1 flat-rate graphic design service in the world. He enjoys global travel with his wife and three beautiful daughters. Most recently he's on a mission to help individuals discover their inner voice through the power of sobriety.
Learn more about Russ Perry at:
Michaela: Welcome back to the show. Today, I'm talking with Russ Perry, and he is known as the sober entrepreneur. And we're going to be talking about how he made the worst hiring mistake he ever made in his business. And that led to drinking, drugs, an affair that led to total pit of his entire life to date. But it also led to where he is now where he is able to connect with his business intuition. And he has made some incredible business decisions that let him grow his business design pickle from zero to six million dollars in annual recurring revenue in just three years.
And perhaps more importantly, he's made an amazing culture and team. So, also look at how he made some other mistakes when he wasn’t using intuition. Managed to lose two hundred thousand in his first business. Maybe have some of the issues there. And also talk about how you listening may be addicted to a bad business model, and are prepared to give up its model, and what you can do about that. So welcome Russ.
Russ: Hey, thank you so much for having me. Good evening or good morning depending on where everyone's out.