What Would It Take book

Entrepreneurs deal with increasing change and chaos as the pace of tech and social changes heats up. Using only the rational mind is not enough to succeed today. The easy to use WWIT (What Would It Take) tool cuts through complex business decisions. Entrepreneur and business intuition expert Michaela Light walks you step-by-step through this tool and its applications to all areas of business.

Get your copy of the WWIT book today on Amazon.

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Discover how to use WWIT to:

• Hire ideal candidates fast

• Improve your sales and marketing dramatically

• Make accurate intuitive business decisions in minutes

• Add both joy and profits to your company

Why now?

The pace of tech and social change has increased exponentially in the last 10 years. Making decisions in only the old-school, analytical way doesn't work anymore and causes burnout. WWIT cuts through the complex problem of how to get ahead, without doubling your work hours and sacrificing your health and family.

This is a hands-on manual, providing the practical tools and exercises needed to develop your business intuition skills using the WWIT (What Would It Take) Tool.

Author Michaela Light, known in the business world as ‘Ms. What Would It Take,’ has been utilizing these intuition tools for over 15 years in business. She uses this system to train CEOs and entrepreneurs all over the world, helping them to get past the challenges that have left them stressed and poorer in the past.

“I rely far more on gut instinct than researching huge amounts of statistics.” - Richard Branson, CEO Virgin Group

What entrepreneurs and business leaders are saying about WWIT

Jan Roos

January 19, 2018

This is more than a concept, it's a lifestyle. I was first introduced to the idea of what would it take a few years back after following Michaela in a group of high level entrepreneurs. Within days I was using it as part of my routine and within weeks I was sharing it with my entrepreneur friends. This is going to sound silly but WWIT is as frequent an acronym with my entrepreneur friends as OMG, WTF or any text shorthand we use. Not coincidentally the ones that have been using it are the ones building 6 and 7 figure businesses through its application.

Great to see a full book on the concept which it's deserved for a while. Worth it whether you're familiar with Michaela's work or totally new to the concept!

Vivien C

January 19, 2018

Intuition is a big part of a person's success. It's part of trusting ourselves and making choices that resonate with what we believe in. Michaela shares great insights in the book along with case studies and provoking questions to help you sharpen your intuition. If you want to open your mind up to bigger possibilities, this book is a good read.

Pavle

January 19, 2018

I started using intuition a few years ago, both in business and in personal life. WWIT gave me that final cherry on top that I needed to completely start trusting and using it.
It changes your focus from focusing on the problem to focusing on problem-solving by simply asking 'What Would It Take?'
If you follow these simple guidelines you will pick it up yourself pretty fast, and without even knowing you will start feeling the power of WWIT in everyday life, but also in business.
Thanks Michaela, already looking forward to your next book!

Markus Seebauer

January 19, 2018

Very useful book. Michaela covers many concrete applications for WWIT. It has been really a paradigm shift in doing business for me because it allows me to focus on a solution rather than pondering about the problem for countless hours.

“There is no shortage of business books that focuses on how to answer e-mails better.
However, I've always found that increased productivity comes only to a minor degree from doing
things better. The biggest gains tend to come from deciding what things to do at all. Isolating the
things that really make a difference in your business and then stop doing everything else, is
something I found very helpful. It's also the essence of 'What Would It Take?' - the strategy
outlined in this book.” – Phil Heather

“Michaela has a very clear way of showing you how to change the results you get in your
business using your intuition. The tools he teaches are easy to use, they're fun and effective! If
you're not using your intuition in your business, you need to be! I use the What Would It Take
questions and I'm seeing great results with my clients - not just any clients, but my ideal clients!”
– Lisa Anderson, founder The Healer’s Healer