Janet Murray talks about “Intuition, Writing and Creating in Business” in this episode of the Intuitive Leadership Mastery Podcast, with host Michael Light.
“When you're in that kind of lovely place, then your writing will just flow, and it's your voice, but when you're trying too hard, when you're pushing, when you're trying to be clever, or you're trying to use big words or whatever, that doesn't produce the best copy, and as a journalist, I spend a lot of my time encouraging people to pull back from that kind of writing and to be simple and clear and really focus on communication and meaning, and that's usually where most of us are at our best, and we produce our best work.” – Janet Murray
Janet is a British journalist, author and PR coach who helps businesses and brands tell their story in the media. She’s written for various national publications (including the Guardian, Huffington Post, Daily Telegraph, Entrepreneur, Independent, Daily Mail and The Sun), many consumer titles and made dozens of appearances on radio and TV. Janet lives near London with her husband and 11-year-old daughter and runs her business from her garden ‘shedquarters', local coffee shop or wherever she happens to be in the world (and thanks her lucky stars for it every day).
Some of the topics discussed in this episode are:
- How she wrote a best-selling book in 30 days
- Her secret method for getting into instant writing flow state
- Why she is re-launching her book this summer and is selling via her website more than Amazon
- Ending your writer blocks now (and it not just for writing projects)
- How to eliminate the fear of being seen or being judged by others on what you create in your business
- Be ok releasing beta versions, getting feedback and interacting improvements
- How she followed her intuition on re-launching her membership site to a $100k recurring revenue in 2 weeks
– how my rational mind had the wrong idea my intuition had a much better idea
- How she decides what new products to create that people will actually buy vs say they want to buy
– testing demand before creating a sales page or building the product (refund pre-sales if no demand)
- Three minds: planner (organizer), writer (flow/intuition), editor (critical)
- Your Press Release Is Breaking My Heart: A Totally Unconventional Guide To Selling Your Story In The Media by Janet Murray
- 2k to 10k: Writing Faster, Writing Better, and Writing More of What You Love by Rachel Aaron
- James Altucher on why self-publishing lets you market better, faster and make 10x the revenue than traditional publishing
- The Barefoot Executive by Carrie Wilkerson
- Jeff Goins
- The 7 Day Startup: You Don't Learn Until You Launch by Dan Norris
Learn more about Janet Murray at:
Michael Light: World famous PR expert, author, speaker. She's been a journalist for over 16 years with articles in British national papers, The Guardian, Telegraph, and Independent, and we're going to be covering some very interesting things with intuition, writing, and creating all kinds of things in our business. How she wrote a bestselling book in 30 days, her secret method for getting into instant writing flow state, why she's relaunching her book this summer and is selling via her website more than on Amazon.
How you can end your writer's block right now, and it's not just for writing projects, folks. You need this whatever you're creating in your business. How you can eliminate the fear of being seen or being judged by others on the things you create in your business. How she creates ideas for new articles and knows exactly which journalists to pitch them to to get published. How she followed her intuition on relaunching her membership site to 100K recurring revenue in just two weeks, and she did that over Christmas, when people are usually busy. So I think that's really amazing. And how she decides what new products to create that people will actually buy versus just say they might buy.
So welcome, Janet.
Janet Murray: Thank you for having me.
Michael Light: So how on earth did you write your bestselling book on PR in 30 days, because I took like six months to write my book. I can't imagine doing it in 30 days.
Janet Murray: Well, there's quite a few factors at play. So the first is I've been writing for a living for 16 years. I've been writing and editing for national titles, like you mentioned, The Guardian, The Telegraph, The Independent, pretty much every national newspaper in the UK I've written for. Also online publications like The Huffington Post, Entrepreneur, that kind of thing.
So, you know, I am kind of advantaged in that sense that I have been doing it every day, and when you work as a journalist, there are no excuses. There is no writer's block. If it has to be done by five o'clock, it just has to be done. So that's kind of, you know, one part of my secret.
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